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Adam Sisson
Adam Sisson Content Writer, Senior Marketing Specialist at Harris Williams

Adam Sisson is a seasoned Content Writer and Senior Marketing Specialist with a demonstrated history of excelling in the investment banking industry. Currently wielding their expertise at Harris Williams in Richmond, Virginia, since April 2022, Adam possesses a robust professional network illustrated by their 559 LinkedIn connections. They have honed their skills in strategic content creation and digital marketing through several dynamic roles, with a prominent background in content management, strategy, and search engine optimization (SEO).

Before joining Harris Williams, Adam contributed significantly to Purefy as a Content Manager, where they spearheaded content marketing, social media strategy, SEO, and enhanced digital assets for better user engagement from December 2019 to April 2022. Their previous roles at Dixon Schwabl Advertising allowed them to demonstrate leadership in content strategy for both B2C and B2B clients, including Fortune 500 brands, while fortifying their expertise in SEO and content marketing. Adam's tenure in marketing also involved effective social media management and the creation of SEO-driven digital content.

Having graduated with a Bachelor of Science in Business Administration from Ithaca College, Adam has effectively merged their foundational knowledge with practical experience, making them a valuable asset in the realm of digital marketing. Noteworthy skills such as social media marketing and SEO substantiate their ability to drive successful marketing campaigns and optimize online content across various digital platforms. From their beginnings as a Copywriter and SEO Specialist at Archer Communications to their current leadership role, Adam Sisson's career trajectory reflects a dedicated and innovative approach to content marketing and digital strategy.

More about this expert

Full name
Adam Sisson
Location
Richmond, Virginia, United States
Title
Content Writer, Senior Marketing Specialist
Company
Harris Williams
Industry
Investment Banking
LinkedIn Connections
559
Skills
Social Media Marketing SEO

Education

Ithaca College
Bachelor of Science (BS)
Attended in 2009 - 2013
Field of study: Business Administration
Eastridge High School
Attended in 2005 - 2009

Positions

Harris Williams
Richmond, Virginia, United States
Content Writer, Senior Marketing Specialist
Apr 2022 - Present
Purefy
Richmond, Virginia Area
Content Manager
Dec 2019 - Apr 2022

− Led content marketing and social media strategy including digital content creation and promotion, paid social, and SEO
− Managed and executed the planning, creation, publishing, measurement, and paid advertising of social media content
− Wrote, edited, managed, and published SEO-driven content for blog and website
− Optimized landing page UX and content to improve digital advertising conversions
− Performed keyword research for high volume, valuable searches to optimize website content
− Analyzed and tracked search, social media, and website data to inform and develop content marketing program
Dixon Schwabl Advertising
Richmond, Virginia Area
Content Strategist
May 2019 - Dec 2019

− Led content strategy and production for B2C and B2B clients including multiple Fortune 500 brands
− Led creation of long-form content including articles, infographics, email, webpages, landing pages, and other digital assets
− Wrote and edited compelling, concise, and clear digital content to inspire target audiences through their user journeys
− Pitched content concepts that aligned with campaign objectives and achieved strategic goals
− Optimized digital content for search and key distribution channels including social media
Dixon Schwabl Advertising
Rochester, New York Area
Content Marketing & SEO Manager
Jul 2017 - May 2019

− Wrote, edited, planned, and optimized digital content
− Managed content marketing production process including strategy, brief writing, assignment of writers/designers, editing, SEO, publication, distribution/promotion, and reporting
− Led SEO initiatives, edited digital content for SEO, and performed website SEO audits
Dixon Schwabl Advertising
Rochester, New York Area
Social Media Account Executive
Feb 2016 - Jul 2017

− Managed social media accounts and wrote social media content calendars
− Edited and optimized content for social media platforms
− Created and managed paid social campaigns through Facebook, Instagram, Twitter, and LinkedIn
Archer Communications
Rochester, NY
Copywriter, SEO Specialist
Sep 2014 - Feb 2016
MustBeOnline.net
Rochester, NY
Copywriter, Digital Marketing Specialist
Sep 2014 - Feb 2016