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Ashleigh Robidas is an results-oriented professional with a proven track record in developing, implementing, and improving business processes at all corporate levels. With 2571 LinkedIn connections, Ashleigh is highly regarded in the industry. As a Chief Financial Officer at Outer, a prominent company in San Francisco, they have shown exceptional skills in Financial Planning & Analysis, Business Analytics, Accounting, and Payroll. Their outstanding communication abilities make them effective in presenting to senior management, directors, and employees at all levels. Furthermore, their motivational style and team-based approach have made them an influential leader. Aside from their current position at Outer, Ashleigh has held notable positions such as Executive Vice President of Finance at Outer and Chief Financial Officer at Edmodo, one of the largest educational technology platforms in the world. They have also worked as an Advisor at various startups and served as the Senior Director of FP&A at Zynga. With a Bachelor of Business Administration degree in Finance from the University of Toronto, Ashleigh's expertise in strategic financial planning and financial modeling is highly acclaimed.
More about this expert
- Full name
- Ashleigh Robidas
- Location
- San Francisco, California, United States
- Title
- Chief Financial Officer
- Company
- Outer (since 2023)
- LinkedIn profile
- https://www.linkedin.com/in/ashleighrobidas/
- LinkedIn Connections
- 2571
- Summary
- Results-oriented professional with experience and proven track record in developing, implementing and improving business processes at all corporate levels. Highly effective administrator and manager, with extensive experience overseeing all aspects of Financial Planning & Analysis, Business Analytics, Accounting and Payroll. Outstanding communication abilities in presenting to both senior management and directors as well as all levels of employee. Effective motivational style and team-based approach.
- Skills
- Strategic Financial Planning Financial Modeling
Education
- University of Toronto
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Bachelor of Business Administration
Field of study: Finance
Positions
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Outer
San Francisco Bay Area
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Chief Financial Officer
Mar 2023 - Present
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Outer
San Francisco Bay Area
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Executive Vice President of Finance
Apr 2022 - Mar 2023
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Outer
Santa Monica, California, United States
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Advisor
Sep 2020 - Apr 2022
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Self.
San Francisco Bay Area & Los Angeles
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Advisory CFO / Investor
2018 - Present
Provide financial leadership by creating operating plans and financial models to support fundraising and internal operations, establishing robust finance/accounting systems & processes, and supporting fundraising and board reporting.
Advisor/Investor to various startups:
· SAAS Series B Fundraising: Multi-year scenario planning, pitch decks, dilution analyses
· US/Mexico Immigration Integration: Post-Series A resource deployment and strategic acquisitions
· Early Childhood development (2-8 years old): Prototype and franchise framework
· Healthcare services: working capital management, short-term and long-term cash forecasting, debt financing
· AI (impact company): Series B raise, ERP sourcing
· Media Industry: Series A
· DTC Consumer Products: Series A & B
Various funding rounds completed between Seed-Series C including debt financing, raised over $250m to date.
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Edmodo
San Francisco Bay Area
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Chief Financial Officer
Mar 2020 - Apr 2022
With over 100 million accounts in 180 countries, Edmodo is one of the largest educational technology platforms in the world. Edmodo provides safe, digital spaces for educators to fully engage students in a meaningful learning community. Backed by Benchmark, Greylock, Learn Capital, Edmodo was acquired by NetDragon (SEHK: 777) in 2018.
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KidStrong
San Francisco, California
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CFO & Investor
2018 - 2020
KidStrong helps parents raise strong and independent kids with our innovative science-based training program. We focus on Brain, Physical, and Character development in kids from ages 15 months to 13 years old. Our curriculum leverages experts in the field of pediatric occupational therapy, sports physiology, and physical education. www.kidstrong.com
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Zynga
San Francisco Bay Area
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Senior Director, FP&A
2014 - 2018
• Led domestic and international team through monthly, quarterly and full-year forecasts, ensuring identification and communication of risks and opportunities
• Drove financial modelling for product releases, new business development, cost saving projects, capital expenditure evaluations, competitive analyses, margin improvement initiatives and profitability forecasts
• Led or consulted on various ad-hoc projects related but not limited to CEO on-boarding/integration, executive compensation design, corporate bonus plans design, corporate development, corporate restructuring plans and site closures