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Cortney Wilbanks
Cortney Wilbanks Strategic Advisor at Win Every Interview

Cortney Wilbanks stands out as a resourceful strategic advisor and relationship builder with an expansive network of 4940 LinkedIn connections. Their professional journey is marked by an innovative shift in college where they honed their skills as an educator, helping student athletes with learning disabilities surpass academic and athletic obstacles. This experience emphasized the importance of challenging limiting beliefs and has fueled Cortney's approach to empowerment and education in their subsequent roles.

In their current position as a Partner at ComplySAM, Cortney demonstrates a commitment to leading with intention, drawing on their educational roots to aid clients in understanding and managing risk. Cortney's belief in the power of education extends to their role at Win Every Interview, where they contribute to program development, manage social media and content, and occasionally lead sales calls. Their multifaceted expertise in privacy compliance, cybersecurity, and business insights positions them as a pivotal figure in steering teams toward operational excellence with privacy at the core.

Also a self-employed contractor and a founding member of GTM United, Cortney showcases versatility by managing extensive projects from educational consulting to market research for innovation projects. These efforts are complemented by their successful work as an Account Executive It's Destiny Recruiting, where they generated substantial new business, demonstrating their prowess in strategic account targeting, relationship management, and revenue growth. Cortney Wilbanks has an academic background in Speech Pathology and Neuroscience from the University of Mississippi and furthered their education at the University of Alabama at Birmingham. Their proficiency in business continuity and problem-solving only adds to an impressive and diverse skill set.

More about this expert

Full name
Cortney Wilbanks
Location
United States
Title
Strategic Advisor
Industry
Human Resources Services
LinkedIn Connections
4940
Summary
Strategic thinker. Relationship builder. Revenue driver. Advisor. Advocate. Storyteller. When I was in college, my journey took a unique turn as I stepped into the role of teaching college academics to student athletes with learning disabilities. Guiding them to succeed both academically and in their athletic pursuits was a rewarding challenge. In order to be successful in this role, I had to first understand how these students best absorbed information, disregarding the preconceived notions that had held them back. Together, we shattered barriers and proved that being "just an athlete" was a limiting belief, not their reality. As a Partner of complySAM, my purpose is to go back to my educator roots and lead with intention. In order to empower our customers to understand risk, I believe that we must first excel as educators. By systematically deconstructing complex challenges, we empower our clients to steer their teams toward operational excellence- making privacy the center of that purpose. I believe that integrity & character should be the root of what drives you, no matter what title you may hold. To me, the way you make others feel and the support you offer are the main indications of success. Together, let's delve into the world of making your business strategy more secure, where privacy meets strategy.
Skills
Business Continuity Problem Solving

Education

University of Alabama at Birmingham
Attended in Aug 2018 - May 2020
University of Mississippi
Bachelor of Applied Science - BASc
Attended in 2011 - 2015
Field of study: Speech Pathology and Neuroscience

Positions

Win Every Interview
United States · Remote
Strategic Advisor
Sep 2023 - Present

Assist with program development
Run sales calls when Sarah is unable to run them
Social Media and Content Management
ComplySAM
Partner
Sep 2023 - Present

Skills: System Implementations · Business Requirements · Presentations · Business Insights · Privacy Compliance · Data Privacy · Cybersecurity · Managed Services · Vendor Management · Business Relationship Management · Teamwork
Self-employed
United States · Remote
Contractor
Jan 2023 - Present

Helped design and develop a course on customer discovery

Support clients in the general flow of innovation projects by managing communication flows, conducting data pulls and market research

Educate and consult clients on proper business development processes and ICP segmentation

Performed data collection for entire site with support and wrote website copy

Manage community members who have questions about school selections and do educational pairing with experts

Write compelling stories and PR releases for City Lifestyle Magazine in the Nashville, Franklin, and Birmingham AL markets- written a total of 25 published stories with 12 of those being cover stories and 8 feature stories

Help Seed and Series A companies build out CRM
GTM United
Founding Member
Nov 2022 - Present

Skills: Business Requirements · Presentations · Teamwork · SAS (Software)
It's Destiny Recruiting
United States
Account Executive
Jan 2023 - Nov 2023

$180k in pipeline generated in new business from outbound and qualification efforts
Sold into Chief and VP level Sales, Marketing, Product, HR and Talent personas and decision makers
Set an average of 2 qualified meetings per week with c level decision - 50 dials per day/ 60 emails
Average deal size $20-$30k & Sales cycle length 3-6 months
Strategically built out company and prospect lists, to further build credibility within the SaaS sales and digital marketing and advertising consulting niche
Prospected own leads, conducted heavy outbound of 50-110 touches per day via phone, email, video software and LinkedIn direct messages
Created new sequence, customized cadences using Apollo.io to build out customized sequences and manage decision maker and champion contact data
Developed, personalized, and sent out creative cadences and messages to build relationships with buyers
Qualified prospects, by doing an in-depth discovery to analyze their needs and service fit
Analyzed, forecasted and communicated insights to the CEO on the best types of accounts to target in order to set meetings, drive revenue and maintain the relationship with the account once the contract was signed
In depth client research, deep understanding of organizational changes, charts and how to find decision makers and champions, as a way to not only set the meeting, but increase the revenue billed for existing clients building value, and setting meetings
Overcame time, budget and value-based objections on a daily basis in order to set the meeting and get a signed contract
Prepared for client meetings by anticipating questions and objections resulting in an above average close rate
Followed up with prospects after the initial meeting, to guarantee the contract was signed and the account was always in good standing
Maintained relationship after contract signed, and was always looking for opportunities to upsell, and retention