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Genevieve Poist
Genevieve Poist Senior Content Writer at The Retreat At Balcones Springs

Genevieve Poist is a dynamic and resourceful professional with a rich background in writing, design, and research, particularly in the context of architecture and urban planning. A former architecture student with a profound interest in access and inclusivity, Genevieve's work spans various facets of communication – from creating engaging content to developing SEO strategies – all aimed at dismantling barriers and enriching the narrative around socially responsible design. With over 340 LinkedIn connections, Genevieve has cultivated a robust network within their industry.

As a Senior Content Writer at The Retreat at Balcones Springs, Genevieve leads the creation and management of both internal and external communications, ensuring consistency in the brand's voice across multiple platforms, including corporate events, wedding venues, and more. Their multifaceted role involves editing branded content, drafting customer service responses, writing speeches, and designing presentations. The depth of Genevieve's skill set is further displayed through their ability to integrate SEO best practices with a passion for crafting content that resonates and engages.

With advanced skills in InDesign and photography, Genevieve has made their mark in the events services industry, while also contributing as a Brand Copywriter at DesignGood, maintaining a commitment to community service as a Volunteer Editor at the Prison Journalism Project. This dedication to social impact is exemplified in Genevieve's academic pursuit of a Masters of City Planning with a focus on Urban Design from the highly esteemed University of California, Berkeley, as well as their foundational study in a B.S. and B.A. program at the University of Maryland. Genevieve Poist is a creative force, driven by a mission to use their diverse expertise to foster greater access and equity within both the built and social environments.

More about this expert

Full name
Genevieve Poist
Location
Austin, Texas, United States
Title
Senior Content Writer
Industry
Events Services
LinkedIn Connections
347
Summary
Im a writer, designer, researcher, and former architecture student who is passionate about access especially efforts and endeavors that seek to make certain systems, practices, and spaces more available to audiences traditionally excluded from such and how the written word can be used to render complex concepts and processes more accessible, engaging, and understandable. I'm particularly interested in how American individualism affects the built environment and its associated social services, specifically as it pertains to the US housing market, the equitability of good design, and issues of wealth and access in both rural and urban America. I find meaning in many places, including Allen Iversons famed step over Tyronn Lue in the 2001 NBA finals, anthropomorphic rodents (i.e. Chuck E. Cheese), the music of Big Thief, Wayne Thiebauds cake paintings, and the inflatable tube dancers outside of car dealerships.
Skills
InDesign Photography

Education

University of California, Berkeley
Masters of City Planning
Field of study: Urban Design
University of Maryland
B.S.
Field of study: B.A.

Positions

The Retreat At Balcones Springs
Austin, Texas Area
Senior Content Writer
Aug 2015 - Present

At Balcones Springs, I manage all internal and external communications, edit branded content, and draft copy for all customer service responses and tutorials. I also write speeches and design presentations for marketing and staff training events. Across these platforms, I maintain a consistent brand voice and narrative for the company's two businesses (corporate events center and wedding venue + summer camp), create content with relevant keywords to increase organic traffic, analyze SEO performance, and develop and implement SEO strategies. I have also designed graphics, video, and scripted narratives for web and print media.
DesignGood
Brand Copywriter
Jun 2022 - Present
Prison Journalism Project
Volunteer Editor
Feb 2021 - Present
Interfaces
Austin, Texas, United States
Creative Director & Social Media Manager
Jan 2021 - Jun 2022
Accelerate Change Network
Editorial Content Writer
Aug 2020 - Nov 2020

As a digital content specialist for ProgressPop, an online media venture of Accelerate Change, I sourced viral content and wrote 10-15 stories per week for all of ProgressPop's verticals, including science, climate, relationships, history, politics, good news, food, health, and pop culture. I also converted content and sourced images between multiple channels, including web, Facebook, and Instagram.