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Heather Floyd
Heather Collins Grattan Floyd Medical Editor at HashtagHealth

Heather Floyd is an accomplished professional with an extensive background spanning over two decades in the writing and editing sphere. With a rich portfolio that includes roles at reputable organizations such as Levenger, Office Depot, IBM, and Medical Advantage/The Doctors Company, Heather has demonstrated expertise across various publishing domains, including catalog, book, marketing, advertising, retail, and technical publishing. As a seasoned Medical Editor at HashtagHealth, Heather applies their skills remotely, ensuring the precision of social media posts, video captions, and marketing collateral for renowned pharmaceutical companies like Alexion/AstraZeneca, Eisai, and Boston Scientific.

Heather has not only contributed to a dictionary and a Study Bible but also authored and self-published five books available on Amazon, while offering publishing assistance to friends and family members for their personal literary projects. Articles penned by Heather have graced the pages of South Florida and South Florida Bride magazines, the Sun-Sentinel, and Newsmax Health. Their specialty in AP Style, Chicago Style, AMA Style, HTML, and SEO further accentuates a diverse set of skills tailored for the modern digital landscape.

Educationally grounded with a Bachelor of Science in Journalism from the University of Florida, Heather's career journey reflects a robust combination of talent and continuous learning. They uphold a commitment to excellence, as seen in their editorial contributions to medical practice websites, engaging in rigorous SEO practices, ensuring plagiarism-free content, and participating in innovative workgroups. Heather Floyd stands out as a dynamic editor and writer, adept at shaping content strategy and promoting compelling, SEO-driven narratives in the medical and advertising fields.

More about this expert

Full name
Heather Collins Grattan Floyd
Location
Jupiter, Florida, United States
Title
Medical Editor
Company
HashtagHealth
Industry
Advertising Services
LinkedIn Connections
918
Summary
I have 20+ years' experience as a writer/editor on catalog, book, marketing/advertising, retail, and technical publishing staffs -- including Levenger, Office Depot, IBM, and Medical Advantage/The Doctors Company. I was a contributing writer to a dictionary, a contributing editor to a Study Bible, and I wrote and self-published five books via Amazon. (I've also published three books for friends/family!) Plus, my articles have been published in South Florida and South Florida Bride magazines, the Sun-Sentinel, and Newsmax Health. Specialties: AP Style, Chicago Style, AMA Style (American Medical Association), HTML, SEO
Skills
Marketing AP Style

Education

University of Florida
Bachelor of Science
Attended in Aug 1989 - Dec 1993
Field of study: Journalism
Forest Hill Community High School

Positions

HashtagHealth
Remote
Medical Editor
Oct 2022 - Present

Editing social-media posts, video captions/subtitles, and other marketing and communications collateral for pharmaceutical companies, including Alexion/AstraZeneca, Eisai, and Boston Scientific. #HealthIsSocial
Medical Advantage
West Palm Beach, Florida Area
Medical Copy Editor
Jul 2018 - Oct 2022

Editing, writing, and compiling copy for medical practice websites, especially blogs and bios of new doctors; creating an iHealthSpot Blog Style Guide; writing headlines and subheads; incorporating links to keywords; ensuring no plagiarism; finding images for each page on iStockPhoto.com (Getty Images); fixing all errors; communicating and coordinating with freelance writers; ensuring SEO in all copy; participating in the company's Innovation Work Group initiative.
PMP Marketing Group
West Palm Beach, Florida Area
Digital Content Strategist
Nov 2017 - Jun 2018

Writing and posting articles on website pages for personal-injury law firms with SEO keywords and phrases; editing, writing and posting blogs for optimum Google ranking of the firms’ pages; finding unique, cost-free images for each page on GettyImages.com, editing their sizes on Pixlr.com, reducing each image’s file size on TinyPNG.com, and posting them on the websites; applying for (and ultimately receiving) a registered trademark for our company's slogan via uspto.gov: "We Build Legal Brands."
Sprint
Remote
Marketing Copywriter/Project Specialist II (contractor under JMA Information Technology)
Mar 2017 - Jul 2017

Migrating content from KANA, CST, WEM and "the old i-Connect" into the new i-Connect/Jive, with a writer’s eye for accuracy and an editor’s eye for format design; using HTML; ensuring consistency and visual appeal.
Deluxe Rewards
Boca Raton, FL
Copywriter
Mar 2015 - Dec 2016

Writing copy for products (cosmetics, jewelry, clothing, etc.), as well as auctions and sweepstakes, being offered as points-spending rewards to members via client websites including Verizon, Citibank, Humana, AARP, and Allstate.