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Helen Carey is a highly skilled Senior Content Writer at MRM with an extensive background in various industries, including B2B and B2C shipping and marketing, manufacturing, technology, wellness, beauty, lifestyle, and the nonprofit sector. With an impressive LinkedIn network of 1,185 connections, Carey is based in the bustling hub of New York City and is employed in the dynamic field of Advertising Services.
Passionate about the written word, Carey has demonstrated their expertise through a range of roles, from copy editing and proofreading to creating engaging long-form and short-form content. Their work has served prominent clients such as USPS, Lenovo, and DXC Technology. On a personal note, being a voracious reader, they have successfully published several poems in literary journals and magazines, and are currently dedicated to compiling a chapbook collection. Carey prides themselves on crafting punchy headlines, developing comprehensive style guides, and presenting refined work to clients, all the while juggling multiple projects with keen attention to detail.
Beyond their current role, Helen has amassed a wealth of experience as a Freelance Copy Editor, Copywriter, and Content Writer for various clients, including MŪN where they provided SEO-enhanced blogs on natural skincare and wellness. Their proficient editorial skills were honed at Thomas where they served as Editor and Senior Copy Editor, enhancing their versatility and expertise in the industrial and manufacturing sector. With a BA in Sociology and a minor in Women's and Gender Studies from The College of New Jersey, complemented by a Summer Publishing Institute Certificate from NYU, Helen Carey's academic grounding adds depth to their practical experience, making them an asset to any content-driven enterprise.
More about this expert
- Full name
- Helen Carey
- Location
- New York, New York, United States
- Title
- Senior Content Writer
- Company
- MRM
- Industry
- Advertising Services
- LinkedIn profile
- https://www.linkedin.com/in/helenrcarey/
- LinkedIn Connections
- 1185
- Summary
- Experienced content writer, copy editor and copywriter with a background in B2B & B2C shipping and marketing; B2B manufacturing, tech, and industry; B2C wellness, beauty, and lifestyle; and nonprofit spaces. On a more personal note, I'm a voracious reader and have had several poems published in literary journals and magazines over the years. I'm currently working on a chapbook collection.
- Skills
- Copy Editing Editing
Education
- NYU School of Professional Studies
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Summer Publishing Institute Certificate
Attended in 2015 - 2015
Field of study: Publishing - The College of New Jersey
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Bachelor of the Arts
Attended in 2008 - 2011
Field of study: Sociology; Women's and Gender Studies Minor
Positions
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MRM
New York, New York, United States
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Senior Content Writer
Jul 2021 - Present
Clients: USPS | USPSDelivers.com | Lenovo | DXC Technology
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MRM
New York, New York, United States
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Content Writer
Apr 2019 - Jul 2021
Client: USPS | USPSDelivers.com
- Creating high-quality long- and short-form content marketing pieces, including articles, white papers, and tutorials.
- Concepting and writing digital attention-grabbing digital banner ads.
- Writing time-sensitive pieces relating to the COVID-19 pandemic, helping shippers and marketers better navigate uncertain times.
- Concepting and writing copy for rich digital and print experiences.
- Brainstorming relevant topics for upcoming USPS Delivers content, backed by data and current industry trends.
- Creating punchy, attention-grabbing headlines.
- Creating a comprehensive style guide to be used as a reference for in-house content and as onboarding material for future hires.
- Presenting work to clients.
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Personal Clients
New York, New York
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Freelance Copy Editor, Copywriter, Content Writer
2011 - Present
- Copy editing, proofreading, and fact checking personal essays, news articles, web content and creative pieces for a variety of clients in diverse fields.
- Copy editing blogs and website content for fashion and lifestyle brands, as well as beauty and lifestyle marketing and consulting brands, proofreading and offering input on overall tone and structure.
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Thomas
New York, New York
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Editor, Thomas Insights
Jan 2019 - Apr 2019
- Wrote and copy edited articles and press releases on a wide range of industry topics, such as the cannabis supply chain, vertical farming, blockchain, artificial intelligence and hiring/recruiting technologies.
- Hired, onboarded, managed, and carried out payments for freelancers.
- Proofread and copy edited articles written by in-house content writers, SMEs, and freelancers.
- Created in-depth content outlines for freelancers to reference and provided feedback and guidance as needed.
- Built out monthly editorial calendar for daily newsletter and website based on industry trends and the latest manufacturing/supply chain news.
- Made daily use of CMS to schedule articles for publication.
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Thomas
New York, New York
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Senior Copy Editor, Thomas Insights
May 2018 - Jan 2019
- Earned promotion within company based on strong copy editing skills and unwavering attention to detail under newsroom-like deadlines.
- Copy edited and proofread all Insights articles and white papers for publication on industrial and manufacturing news section of Thomas’ site.
- Wrote in-depth, often highly technical articles on a diverse range of industry topics, from sustainable drinking straws to the Internet of Things (IoT).
- Ideated article topics and article series that would provide real value to our readers.
- Crafted engaging sponsored posts that highlighted specific brands, company news, or product releases.
- Covered regional industrial and manufacturing trade shows and events, such as the AIA Conference on Architecture.
- Interviewed industry players on various subjects, such as trade schools, technical education, and the state of manufacturing in America.
- Identified, hired, and managed writers with in-depth industry knowledge to cover subjects such as supply chain and logistics, blockchain and Bitcoin, Industry 4.0, robotics, AR/VR, and AI.
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Thomas
New York, New York
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Copy Editor, Thomas Marketing Services
Sep 2016 - May 2018
- Copy editing, proofreading, and fact-checking educational and promotional blogs, web content and eBooks for U.S. manufacturing, engineering, and industrial clients.
- Writing SEO-focused blogs, eBooks, and web pages for clients across diverse industries while ensuring all content is engaging, accessible, and useful for novices and engineering experts alike.
- Writing and copy editing internal blogs for the Thomas website to help readers better understand the marketing sphere, how to increase sales leads, and how to employ effective strategies for reaching consumers. Recent subjects have included PPC and SEO best practices and how to use LinkedIn to increase leads.
- Filling in for Production Manager as needed, handling all written and design content requests and liaising between in-house marketing strategy team and design/content freelancers.
- Assigning work to freelancers and providing feedback and payments.
- Using Basecamp and Google docs/spreadsheets daily to share content with writers and marketing strategists across the department.
- Keeping up with inbound marketing trends and industrial news.
- Creating pithy, informative Tweets and LinkedIn posts for clients to aid in promoting blogs, eBooks, and other content.
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MŪN
New York, New York
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Freelance Content Writer / Copywriter
Jul 2016 - Mar 2018
- Writing weekly educational and promotional blogs on various subjects within the natural skin care, wellness, and beauty spheres. Recent topics have included the benefits of journaling, argan oil, and seasonal eating.
- Using SEO best practices for all blog posts to ensure content in searchable and accessible for a wide range of readers. I make use of Moz and Google Adwords most frequently to pinpoint ideal long-tail keywords and research trending keywords and topics.
- Crafting sophisticated, eye-catching marketing copy for mailers, emails, and social media.
- Conducting extensive research on innovations in skin care and beauty and keeping up with wellness and lifestyle news and trends. I also study scholarly journals to gain insight on relevant innovations and research and to better understand our skins' complex composition and defense systems.
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Greater Media
Manalapan, New Jersey
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Copy Editor / Editorial Assistant
Jul 2012 - Mar 2013
- Copy edited and fact checked twelve local New Jersey newspapers for tone, structure, spelling, and grammar in adherence with AP Style guidelines under tight time constraints. Every weekday here was a deadline day, necessitating focus and calm in stressful situations as priorities shifted regularly.
- Wrote briefs for local organizations and events based on press releases and kept track of all incoming press releases organized by time sensitivity.
- Served as fill-in copy chief as needed, fielding questions from editors and giving final approval on all stories before sending to production.
- Discussed edits with reporters and editors, which included offering suggestions for restructuring articles and rewording sentences. This necessitated diplomacy and the ability to establish rapport with many personality types.
- Wrote articles for arts and culture section, which included interviews and site visits to local cultural institutions.
- Handled administrative tasks for editorial department, including filing previous papers, creating new editorial folders prior to every deadline, and communicating via phone and email with freelance contributors.
- Created page layouts for articles and ads using QuarkXPress, which involved extensive training in design fundamentals and sharp eye for composition.
- Juggled multiple priority copy editing assignments without sacrificing keen attention to detail. I thrived under pressure in this very fast-paced newsroom and managed my time independently as new stories came in throughout the day.