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Jonathan Riemer
Jonathan Riemer Director of Global Content Experience & Senior Writer at Inversion Ensemble

Jonathan Riemer stands out as a distinguished marketing professional specializing in integrated marketing, demand generation, and content marketing. With a robust network of over 2000 LinkedIn connections, Riemer's expertise has been honed through significant roles at leading B2B SaaS and technology companies, such as DocuSign, Sprinklr, Eloqua/Oracle Marketing Cloud, and Emerson Network Power. Their ability to go beyond superficial solutions and develop comprehensive, globally coordinated, and multi-faceted marketing programs distinguishes them as a leader in crafting campaigns that resonate with audiences and drive engagement.

Currently holding the title of Director of Global Content Experience & Senior Writer at ServiceNow, Riemer has been instrumental in pioneering a 'content United Nations'—a centralized hub that curates and produces content tailored to specific personas across the customer journey from awareness to advocacy. Their strategic approach is continuously fueling ServiceNow's mission to transform work experiences and boost productivity. Furthermore, Riemer possesses a solid history of managing teams and creating effective marketing strategies for Sprinklr, orchestrating more than 150 campaigns for DocuSign, and swiftly climbing the ranks at Oracle to lead global demand generation programs.

Educationally rooted in creative communication with a Bachelor of Science from The University of Texas at Austin, Riemer's combined skills in creative strategy and integrated marketing have been integral to their success. Their dynamic career is testament to their proficiency in marrying content creation with strategic marketing initiatives to catalyze growth and market presence for top-tier companies. Riemer's influential role extends beyond their corporate contributions as they currently serve as the Board President for the Inversion Ensemble, illustrating a dedication to leadership and community engagement within the sphere of arts and culture.

More about this expert

Full name
Jonathan Riemer
Location
Austin, Texas, United States
Title
Director of Global Content Experience & Senior Writer
LinkedIn Connections
2037
Summary
Im an Integrated Marketing, Demand Generation, and Content Marketing powerhouse for high growth B2B SaaS and technology companies including DocuSign, Sprinklr, Eloqua/Oracle Marketing Cloud, and Emerson Network Power. My Key Strengths Are... - Seeing Beyond the Easy Out: Creating coordinated, integrated, global, omni-channel, multi-engagement programs that invite an intrigued response rather than
Skills
Creative Strategy Integrated Marketing

Education

The University of Texas at Austin
BS
Attended in 1984 - 1988
Field of study: Communication - Creative

Positions

ServiceNow
Santa Clara, CA
Director of Global Content Experience & Senior Writer
Aug 2019 - Present

In this new global discipline at ServiceNow, I'm marshaling killer content; pulling together creators, internal and external, to form a “content United Nations.” This centralized hub will not only curate and expand content in motion, but also lead in crafting what's needed to fuel journeys aligned to our target personas from awareness to advocacy.

ServiceNow makes the world of work, work better for people. We deliver digital workflows that create great experiences and unlock productivity.

Inversion Ensemble
Austin, Texas, United States · Remote
Board President
Jan 2024 - Present
Sprinklr
Austin, Texas Area; New York, NY
Senior Director of Digital Marketing & Senior Writer
Jun 2017 - Feb 2019

Managed New York, Austin, and distributed teams for integrated marketing efforts including Demand Generation, Digital Media, and Global Field Marketing. Built best-in-class multi-channel, global marketing programs that leveraged the power of the Sprinklr listening and experience platform. Helped create a new Demand Center of Excellence and Content Marketing group.

DocuSign
San Francisco, CA; Seattle, WA; Austin, TX
Director Global Demand Gen Programs & Senior Writer; Content Strategist
Mar 2015 - Jun 2017

Oversaw the San Francisco and Seattle-based Demand Gen teams for North American integrated marketing programs and campaigns (more than 150 campaigns in 1H FY18 alone); also responsible for directly producing omni-channel corporate awareness and demand programs for major Lines of Business segments, SMB to Enterprise, plus all supporting content (eBooks, blogs, and social, to videos and infographics). Collaborated with global marketing teams for strategy and language versioning of marketing materials. Led communications for major events such as DocuSign’s presence at Dreamforce and Momentum, DocuSign’s annual user conference.
Oracle
Austin, TX; San Francisco, CA; Toronto, Ontario
Director, Global Marketing Programs; Senior Writer; Modern Marketer
Jul 2013 - Feb 2015

Promoted from Demand Generation Manager to Director in just 3 months, responsible for strategy and execution of global demand generation programs; fully leveraging the Modern Marketing juice that the Oracle Marketing Cloud solutions provide (including targeted database marketing, automated nurture, and progressive pipeline acceleration). Responsible for strategizing and creating all content to support demand and nurture efforts throughout the presale funnel. Member of the corporate writers’ group.