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Molly Esselstrom
Molly Esselstrom Senior Content Writer at Savy Agency

Molly Esselstrom stands out as a strategically-minded Senior Content Writer at Savy Agency, a professional deeply immersed in the field of advertising services. With over 424 LinkedIn connections, Molly's career is characterized by a profound belief that "words matter," and an enviable proficiency in copywriting, branding, SEO, and social media. Molly's vast experience spans from creating captivating advertising campaigns to optimizing brand presence through rebranding initiatives, social media engagement, and meticulous copyediting. A graduate of the University of Oregon Robert D. Clark Honors College with a Bachelor of the Arts in Journalism: Advertising, Molly's academic foundation complements their hands-on experience in the industry.

In 2017, driven by a passion for crafting compelling narratives, Molly founded Top Knot Content, LLC, achieving success as a Creative Content Producer and Writer. This venture showcases Molly's versatility, offering services in branding, marketing, and event planning, among others. Collaborating with a diverse array of clients—ranging from companies like ScoutLab to individual entrepreneurs and thought leaders—Molly has displayed a unique ability to deliver tailored, effective content strategies. Their work ethic is anchored in an attention to detail, but Molly also possesses an overarching vision that enables them to construct impactful messaging aligned with both client objectives and audience needs.

At Savy Agency, starting from September 2019, Molly's role involves generating content across all digital platforms, utilizing their strong SEO knowledge, and partnering with creative directors to drive ROI and meet stringent quality standards. With a confident grasp of market research and keyword strategy development, they have significantly contributed to enhancing brand narratives and fostering audience engagement. A consummate professional, Molly remains dedicated to leveraging their creative prowess and editorial acumen to elevate brands and influence the dynamic world of advertising.

More about this expert

Full name
Molly Esselstrom
Location
Greater Bend Area
Title
Senior Content Writer
Company
Savy Agency
Industry
Advertising Services
LinkedIn Connections
424
Summary
I live by the idea that words matter. My background in copywriting and branding has given me experience in advertising campaigns, social media, SEO, rebranding, creative writing, copyediting and best brand practices. I created my own company in 2017 in order to produce content for brands that inspired me, which has expanded my experience to website copy, event planning and coordination and research and editing. I am focused on the details and overall organization but am able to see the big picture for people and brands and use this to be a creatively-minded professional in any work setting.
Skills
Creative Writing Copy Editing

Education

University of Oregon Robert D. Clark Honors College
Bachelor of the Arts
Attended in 2012 - 2016
Field of study: Journalism: Advertising
Bend Senior High School
Attended in 2008 - 2012

Positions

Savy Agency
Bend, Oregon Area
Senior Content Writer
Sep 2019 - Present

Responsibilities Include:
- Creating content across all digital channels for a variety of diverse client types and their specific audiences.
- Developing eye-catching headlines, SEO-optimized blog copy, landing page copy, paid search copy, social copy, email copy and sourcing of branded imagery to achieve engagement and conversion goals.
- Utilizing SEO knowledge, including current trends, best practices, methods and processes.
- Assisting in conducting market research, competitive analysis, and development of content and keyword strategies.
- Working with the Creative Director and Director of Content and Digital to assess ROI and optimize programs accordingly.
-Achieving production goals, project deadlines and agency Q/A best practices.
Top Knot Content, LLC
Bend, Oregon Area
Creative Content Producer and Writer
Jun 2017 - Present

I created this LLC in order to take my combined skills and use them for freelance content creation – branding (and rebranding), marketing, social media copy and outreach, event planning and coordination, research, copyediting, and all things related to copywriting (collateral, website, social, etc).

Current Clients:
♦ ScoutLab (see below, freelance copyeditor)

Past Clients:
♦ Brandstream (see below, creative consultant)
♦ Brookswood Lodge (see below, creative consultant)
♦ Steve Nichols (social media and presentation copy)
♦ Sue Hayes (book consulting and editing)
♦ Revenue Zen (see articles below, freelance blog writer)
♦ Alexis Asbe (Brave Love Tribe) (social media, website and collateral copy)
♦ Upstream Research (marketing)

www.topknotcontent.com
Scout Lab
Freelance Editor and Writer
Aug 2019 - Present

Freelance editor/writer via Top Knot Content, LLC.

Working with clients like HeyMama, Dunskey Estate, Dreamers & Doers, etc.
RevenueZen
Bend, Oregon Area
Freelance Writer
Jul 2019 - Sep 2019

Freelance blog writing for RevenueZen clients (Top Knot Content, LLC is a vendor).

Currently working with AirCFO, blog post links below.
Brookswood Lodge
Bend, Oregon Area
Creative Consultant
Apr 2018 - Sep 2019

Contracted creative consultant (as Top Knot Content, LLC) for event planning and coordination, website design, copy and edits, client services, marketing and social media copy.