Disclaimer: This information was obtained from publicly available sources online and is believed to be accurate at the time of publication. Valimates collects this information with proprietary technology and cannot guarantee the accuracy or completeness of the data. The purpose of the data is to inform the reader about the expertise of the individual and should not be used for any other purpose. Valimates does not have any affiliation with the individual.
Peggy Gavan is an adept senior-level writer, editor, and author with a considerable niche in health communications, pharmaceutical advertising, managed markets, and marketing communications, both business-to-business (B2B) and business-to-consumer (B2C). Their expertise extends to employer pharmacy benefits, pharmacy benefits management, and Medicare Part D, capped by a fondness for New York City history. With a strong LinkedIn network of 818 connections, Peggy boasts a dynamic portfolio that encompasses various industries, including Advertising and Marketing, Public Relations, News Journalism, Children's Book Publishing, Magazine Publishing, Direct Mail, and Catalog Publishing, as well as Blogging.
Peggy's literary prowess is highlighted in authoring "The Cat Men of Gotham: Tales of Feline Friendships in Old New York," which was a #1 new release on Amazon.com in the pets and animals category. They run "The Hatching Cat NYC," a website devoted to exploring the history of New York City through true and unusual animal stories. As a licensed New York City tour guide, Peggy creates and leads engaging tours and virtual presentations. Their tours are thoughtfully themed around New York City's history and its animal inhabitants, evidence of their passion for storytelling and heritage interpretation.
The professional career spans roles at prestigious companies, including McCann Health New Jersey as a Senior Medical Editor and Maxcess Managed Markets as a Senior Medical Writer. At Express Scripts and Medco Health Solutions, they have proven their mettle in developing marketing communications and editorial content that upheld brand leadership in pharmacy benefits and healthcare. Peggy's educational credentials from Boston University and Syracuse University, specializing in Health Communication and Magazine and News Journalism respectively, provide the strong foundation for their respected position in the field.
More about this expert
- Full name
- Peggy Gavan
- Location
- New York City Metropolitan Area
- Title
- Licensed Tour Guide
- Industry
- Government Administration
- LinkedIn profile
- https://www.linkedin.com/in/pgavan/
- LinkedIn Connections
- 818
- Summary
- I am a senior-level writer, editor, and author with experience in the following subject areas: health communications, pharmaceutical advertising, managed markets, marketing communications (B2B and B2C), employer pharmacy benefits, pharmacy benefits management, Medicare Part D, New York City history. My extensive portfolio represents a vast array of industries, including: Advertising and Marketing - Public Relations - Pharmacy Benefits Management - News Journalism - Children's Book Publishing - Magazine Publishing - Direct Mail and Catalog Publishing - Blogging Outside of my professional career, I am an author and licensed tour guide with a passion for New York City history and animals. * Author of The Cat Men of Gotham: Tales of Feline Friendships in Old New York (Rutgers University Press, May 2019); #1 new release, pets and animals, Amazon.com * Author of The Hatching Cat NYC, a website that explores the history of New York City from the 1800s to WWI through true and unusual animal stories * Contributing content creator and tour guide leader for Untapped Cities, a global company that explores unique and surprising places, stories, and events in New York City * Contributing content creator for Urban Archive, an online community of historians, museums, historical associations, and storytellers dedicated to sharing the history of New York City through archived images and stories * Guest speaker (live and virtual) for libraries, book shops, historical groups, and animal fund-raising events
- Skills
- Marketing Communications Blogging
Education
- Boston University
-
Master of Science
Attended in 2009 - 2012
Field of study: Health Communication - Syracuse University
-
Bachelor of Science
Field of study: Magazine and News Journalism
Positions
-
New York City Department of Consumer Affairs
New York, United States
-
Licensed Tour Guide
Mar 2020 - Present
• Licensed New York City tour guide with exemplary exam score
• Create and lead virtual presentations and in-person tours through Hatching Cat NYC and Untapped New York
• Tours include Animals of Gotham, Cat Men of Gotham, Seafaring Cats of Gotham, FURst Responders of Gotham, Dog Days of Gotham, Christmastime Animal Tales of Jolly Old Gotham, Amazing Animals of Old Queens, and Amazing Animal Tales of Old Brooklyn
• Presentation venues have included Brooklyn Historical Society, Greater Astoria Historical Society, The City Reliquary, Lambs Club, South Street Seaport Museum, and Jane's Walk NYC (Municipal Art Society)
-
McCann Health New Jersey
Parsippany, NJ
-
Senior Medical Editor
Feb 2018 - Present
• Lead editor for ViiV Healthcare (HIV)
• Lead editor for Krystal Biotech (dystrophic epidermolysis bullosa)
• Lead editor for GSK (sotrovimab for early treatment of COVID-19)
• Serve as lead strategy editor on new business pitch teams
• Initiated and organized a team to develop templates that have resulted in significant agency hours saved on new business pitch decks
• Participate on core brand teams responsible for reviewing all materials to ensure accuracy and
adherence to AMA guidelines, FDA regulations, MLR review requirements, brand design standards, and client preferences
• Handle all editorial responsibilities during new drug launches, including style guide development, core claims compilations, and master reference list formatting
• Develop and conduct company-wide training sessions on grammar and best practices for medical fact-checking and annotating
-
Maxcess Managed Markets
Greater New York City Area
-
Senior Medical Writer
Sep 2015 - Feb 2018
As a senior writer for Maxcess, the market access agency within Publicis Health, I developed concepts and wrote content for strategic materials designed to optimize access and strengthen brand plans for pharmaceutical and biotech clients. Projects included pre- and post-launch product value platforms, cost and coverage pull-through communications, e-mail blasts, brochures, and flashcards. I also worked closely with editorial services to ensure adherence to client style guides, AMA style, and regulatory guidelines, and to assist with overflow editorial duties when needed.
*Lead writer for Pfizer branded products (ADHD and women's health; audience: payers and healthcare providers)
*Lead writer for Mylan branded products (anaphylaxis, seasonal allergies, and women's health; audience: payers and healthcare providers)
*Lead writer for Otsuka America Pharmaceutical unbranded materials (neurological disorders; audience: healthcare providers, patients, and caretakers)
*Lead writer for Genentech unbranded initiatives (advance care planning and biologics; audience: internal sales teams, patients, and care managers)
*Backup writer for Shire and AbbVie branded products and above-brand initiatives
*Backup proofreader/editor for all accounts
-
Express Scripts
Franklin Lakes, NJ
-
Senior Manager/Writer, Communications
Apr 2012 - Sep 2015
Developed clear, compelling marketing deliverables and messaging that positioned Express Scripts as an industry leader in pharmacy benefits and healthcare. Working with internal clients (senior-level management, product owners, and subject matter experts), I conceptualized and wrote business-to-business, business-to-consumer, talent acquisition, and internal employee communications for traditional and digital media channels. These projects were designed to:
*Promote strong brand awareness for Express Scripts and Express Scripts Medicare
*Boost client and member acquisition and retention rates
*Promote enhanced pharmacy benefit solutions for employer and health plan clients
*Help Medicare beneficiaries understand their plan and get the most value from their prescription drug benefit
*Minimize call center member noise for employer and health plan clients
-
Medco Health Solutions
Franklin Lakes, NJ
-
Copy Editor/Copywriter
Sep 2007 - Apr 2012
• Edited and proofread all member- and client-facing communications to ensure accuracy and compliance with corporate style guide, client style guides, and AMA guidelines
• Created and maintained client style guides
• Served as lead editor as needed when the editorial director was away from the office
• Promoted to copy writer, responsible for writing all member communications for Medco Medicare Prescription Plan, a stand-alone Medicare Part D plan with a five-star rating from Medicare for quality and service excellence
• Simplified the compliance process by developing a library of Medicare-approved member communications (letters, customer service scripting, plan administration materials)