Regina Lilgeberg - Content Writer at Plow & Hearth

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Regina Lilgeberg Content Writer at Plow & Hearth

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Regina Lilgeberg is an accomplished Content Writer with an extensive background and proven expertise across multiple industries, including retail, wholesale, fashion, finance, and housing. With a solid academic foundation in English Language and Literature from the University of Virginia, Lilgeberg couples their academic insights with practical application in various forms of content creation and strategy.

With over 250 connections on LinkedIn, Lilgeberg showcases exceptional skills in Search Engine Optimization (SEO), Operations Management, Microsoft Word, InDesign, Sales, User Experience, and Brand Implementation, illustrating a multidimensional capability to enhance brand presence and consumer engagement across digital platforms.

Currently positioned at Plow & Hearth in the Greater Charlottesville Area, Lilgeberg has a track record marked by versatile roles, which ranges from laser-focused content projects for robust product copy and detailed product descriptions to managing web content flow and optimizing customer experience across channels such as Amazon. Moreover, their contributions span UX Content Writing, ensuring creative and effective communication for diverse audiences, and administrative expertise at Wells Fargo amongst other roles, highlighting an adeptness in both creative and operational aspects of content management and corporate communication. Lilgeberg's portfolio is a testament to their adaptability, strategic planning, and content-driven growth initiatives, making them an invaluable asset in the content writing and strategy sphere.

More about this expert

Full name: Regina Lilgeberg
Location: Greater Charlottesville Area
Title: Content Writer
Company: Plow & Hearth
Industry: Retail
LinkedIn profile: https://www.linkedin.com/in/regina-lilgeberg/
LinkedIn Connections: 250
Summary: Experienced Content Writer with a demonstrated history of working in the retail, wholesale, fashion, finance, and the housing industry. Strong media and communication professional skilled in Search Engine Optimization (SEO), Operations Management, Microsoft Word, InDesign, Sales, User Experience, and Brand Implementation.
Skills: Content Development Search Engine Optimization (SEO)

Education

University of Virginia: Bachelor of Arts (B.A.)
Attended in 2009 - 2011
Field of study: English Language and Literature

Positions

Plow & Hearth United States: Content Writer
Sep 2020 - Nov 2021

• Laser-focused on fast-paced, high-volume content projects.
• Create robust product copy utilizing skeletal information provided by the manufacturer.
• Develop detailed descriptions for a wide variety of products including home furnishing, seasonal decór, essential wood-burning tools and accessories.
• Update, maintain, and improve SEO for legacy products within the content database.
• Manage content to web flow and work closely with team members to improve the quality of all customer-facing copy.
• Optimize customer experience and content quality across multiple channels including Amazon.
• Develop, research, and write blog content to appeal to unique customer profiles.
TEKsystems CFA Institute in Charlottesville, VA: UX Content Writer
Jun 2017 - Jan 2020

UX Lead on multiple projects within CFA Institute.
• Collaborate with developers, business owners, and designers to create simple, effective, and brand-forward content for international, non-native English speakers, and local audiences.
• Review existing content + present recommendations on how to repurpose, edit, or remove to maximize customer’s experience.
• Create new content to clarify and strengthen messaging.
• Write concise instructions, microcopy, automated messaging, and information communications.
• Review, test, and provide feedback on applications in the Salesforce sandbox environment.
• Edit and publish content in SharePoint and Sitecore as an admin.
Plow & Hearth Madison, Virginia: Senior Content Writer
Feb 2017 - Jun 2017

Responsible for all content strategy, development, and writing for the largest children’s brand, HearthSong.
• Develop and write the content section for brand guides to establish brand standards for incoming team members and vendors.
• Collaborate interdepartmentally to create user-friendly, innovative web layouts, ads, and product pages.
• Develop and execute small-scale content A-B tests to research and plan large-scale content strategies for social media channels.
• Write new and update existing search engine crawled content to meet SEO best practices.
• Write compelling, accurate, on-brand web, catalog, and collateral copy for B2C and B2B audiences.
• Storyboarding, scriptwriting, on-site assistance for branded videos.
• Guide incoming writers on brand voice, standards, and tools.
Plow & Hearth Madison, Virginia: Content Writer
Feb 2015 - Jun 2017

Owned all digital content for three distinct children’s brands and all catalog copy for Magic Cabin.
• Collaborate with designers to create innovative email campaigns during seasonal lulls.
• Manage social media accounts—Facebook, Twitter, Instagram, and Pinterest. Improved income through these channels YOY through trend analysis and instituting calendar system.
• Create and curate content for social media accounts.
• Updated copy and edited catalog pages using Adobe InDesign.
Wells Fargo Culpeper, Virginia, United States: Administrative Assistant
Apr 2014 - Jan 2015

Provided administrative support to the Montpelier District Manager and provided support as needed to the regional leadership.
• Draft correspondences to employees, customers, and executive management for the district manager.
• Review and edit presentations; maintain brand integrity and standards to ensure clean, accurate final products.
• Extrapolate data from reports to create concise summaries for PowerPoint presentations.
• Manage deadlines for projects within the administrative team and monitor deadlines for district-wide initiatives.
• Assist in the onboarding process for all incoming team members by coordinating appropriate resources such as peer support groups, travel, and regular check-ins to inspect progress or need for further support.
• Plan and facilitate district-level meetings, community outreach activities, and provide event planning support for regional events.
• Manage home office supply ordering and budget.
Wells Fargo Charlottesville, Virginia, United States: Lead Teller
Jan 2014 - Apr 2014

Assisted in service manager duties and provided customer service.
• Provide exemplary customer service while conducting efficient and accurate transactions.
• Recognize sales opportunities and introduce the customer to the appropriate team member to complete that service.
• Maintain accurate drawer count and assist in finding team member's cash imbalances as needed.
• Research customer questions, transaction inquiries, and vault imbalances.
• Assist in any operational integrity record review.
• Train and coach teammates by providing feedback and modeling best practices.
Wells Fargo Charlottesville, Virginia, United States: Service Manager
May 2013 - Jan 2014

Managed 5-10 bank teller team, the teller line, owned operational integrity and education, and supported branch manager as needed.
• Provide support to the tellers during customer interactions by modeling exceptional service and/or offloading challenging customer needs and transactions.
• Maintain accurate bank records through organization of tasks and regular review.
• Coordinate team involvement in operational processes through training and increased cooperation across departments.
• Train incoming and existing team members on banking systems, customer service best practices.
• Demonstrate successful techniques to match customer need to product and overcome objections.
• Maintain operational and sales integrity while driving business from the teller line through skill building activities with individual team members and group coaching.
• Provided financial education programs through community outreach and volunteerism.
American Campus Communities Charlottesville, Virginia, United States: Leasing Manager
Jul 2011 - Nov 2011

Managed a team of 5-8 community assistants and owned leasing and marketing for a student housing complex with 200+ beds.
• Develop copy for ads online and in print, write blog entries and update social media daily with new information and related news about the property.
• Generate monthly newsletter, complete with notification of upcoming events, concerns, and audience-appropriate articles.
• Develop relationships within the market and add contacts with groups who previously resisted cooperation.
• Maintain the integrity of leasing practices by inspection of leases and shadowing leasing agents to ensure adherence to local laws and fair housing regulations.
• Manage schedules, on-boarding, training, development of leasing agents.
American Campus Communities Charlottesville, Virginia, United States: Bookkeeper
Apr 2011 - Jul 2011

Owned bookkeeping, debt-collection, eviction processes for a student housing community with 200+ beds.
• Process incoming rent, utility, and fee payments.
• Bill back utility fees as appropriate.
• File legal affidavits for eviction and represent the community in the local court.
• Organize, apply move out damages, and bill appropriate residents.
• Process return of safety deposits when applicable.
• Complete monthly reconciliation with community accountant.
• General administrative duties.
American Campus Communities Charlottesville, Virginia, United States: Community Assistant
Jan 2010 - Apr 2011

Responsible for leasing and day-to-day office work.
• Give tours of facilities to prospective residents and provide information about the community and its amenities.
• Complete follow-up calls, emails, and paperwork for applicants and renewing residents.
• Create social media posts and local apartment ads.
• Plan and facilitate resident events, competitions, and giveaways.
• Person-to-person marketing at university and local events.