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Renana Dar
Renana Dar Senior Content Writer at Duda

Renana Dar stands out as a seasoned Marketing Director with a rich background in bridging the gap between B2B and B2C startups across multifaceted domains like SaaS, Mobile, Security, IT, AdTech, Medical, and IIoT. Showcasing adeptness in crafting strategies that encompass content marketing to search engine and app store optimization, Renana’s skill set extends to the nuances of digital strategy, data analysis, and the management of social channels. Their professional foresight is also evident in developing both mobile and web applications, marking them as a versatile asset in the field of software development.

Possessing over 1,465 LinkedIn connections, Renana's network is impressive and indicative of their vast professional reach. Their tenure as a Senior Content Writer at Duda since September 2023 has been the latest chapter in a career marked by significant contributions to various companies, including IncrediBuild, G2M, and Appgo2market.com. Renana's earlier roles have underscored their multifaceted expertise, ranging from content and inbound marketing to UX and product management, providing a testament to their versatility and strategic insight in marketing.

Renana's academic foundation, with a Bachelor's Degree in Film/Sociology from Tel Aviv University, provides an intriguing perspective to their professional endeavors. Their analytical and creative capabilities, paired with tactical employment of marketing tools and solutions, such as Google Analytics, MailChimp, and numerous design software, ensure a comprehensive approach to achieving company objectives. With a proven track record of managing teams and executing data-driven campaigns, Renana stands as an impressive figure in the software development industry, operating out of Nes Ziona, Center District, Israel.

More about this expert

Full name
Renana Dar
Location
Nes Ziona, Center District, Israel
Title
Senior Content Writer
Company
Duda
Industry
Software Development
LinkedIn Connections
1465
Summary
Experienced Marketing Director with a demonstrated history of working with B2B / B2C startups in various industries; SaaS, Mobile, Security, IT, AdTech, Medical, IIoT. Skilled in Content marketing, Digital Strategy, Search Engine Optimization (SEO), App Store Optimization (ASO), Data analysis, Social channels, Mobile Applications, and Web Applications. A strong marketing professional with a Bachelor's Degree focused in Film/ Sociology from Tel Aviv University.
Skills
English Digital Content

Education

Tel Aviv University
Bachelor's Degree
Attended in 2003 - 2006
Field of study: Film/ Sociology

Positions

Duda
Sep 2023 - Present · 7 mos
Senior Content Writer
Sep 2023 - Present
Duda
Tel Aviv, Israel
Content Writer
Dec 2021 - Sep 2023
IncrediBuild
Marketing Content Manager
Feb 2019 - Dec 2021
G2M
Content marketing & Inbound manager
Dec 2013 - Dec 2018

G2Mteam is a boutique marketing firm, designed to accompany Israeli B2B (as well as B2C) tech companies in their global marketing journey. My portfolio includes startups in various industries; SaaS, Mobile, Security, IT, AdTech, Medical, IIoT.

• Researching and planning HL and in details content strategy
• Planning and integrating SEO strategy
• Researching, planning, writing and editing briefs, blog posts, whitepapers, use cases, landing pages, video scripts, brochures, newsletters, PR releases, social posts, online campaigns and so forth (experience writing for B2B highly technical start-ups)
• Managing social accounts (LinkedIn, Facebook, Twitter, Quora, Reddit)
• Creative – creating mockups, as well as design, for campaigns and newsletters’ creatives and banners
• Managing a junior marketing execution team (3-4 marketing managers)
• Data & reports: extracting actionable insights and defining data-driven content marketing strategy, executing and reporting to CEOs.
• PPC (Google, FB, LinkedIn, Twitter): Strategy, execution and optimization of performance campaigns
• Conversion rate optimization: Ongoing website conversion & funnel optimization (A/B testing, ASO).
• Marketing tools and solutions: Working on a daily basis with endless marketing tools and solutions, such as Google Analytics, FB analytics, FB business manager, Google MCC, LeadSquared, Buffer, MailChimp, SimilarWeb, AdWords, Twitter, LinkedIn, Wix, WordPress, paint.net (for design) and Newswire
Appgo2market.com
TLV
Product & Marketing Manager
Dec 2013 - Sep 2016

appgo2market Inc. is a new startup that enriches mobile app marketers' everyday life with variety of tools, templates and a huge training library. It offers a one-stop-shop for all professional needs of the mobile app marketing community.
UX position is focused on optimizing the web interface (with two subscription levels, hence 2 separated dashboards)to support the company's goals, and on designing the coming-soon mobile app (Android, iOs) which will enable the main core capabilities on smartphones through advanced native interface.
nanoRep
Lead UI / UX & product manager
Aug 2012 - Dec 2013

nanoRep develops auto customer-service widgets for web and mobile sites. In short-virtual, intelligent customer support via chat window. The front user interface is aimed to serve both end-users (on web and mobile) and business customers (sites owners)

UX: Planning UI from concept through specification of requirements to User Testing, Usability evaluation report and end-user analysis.

Product: product requirements documents, advanced usage monitoring through intelligence tools, management of competitive analysis, supervising the specification and re-implementation of the entire system.

My position included:
• Identifying target users and building customized user interface, high level and in detail
• Responsibility for usability tests and interviews with users
• Writing specification documents, product requirements documents, detailed UX documents and technical documentation of features
• Advanced usage monitoring through Google Analytics and additional intelligence tools
• Management of Competitive analysis
• Working closely with product, service and sales executives
• Matrix management of the graphical team: defining and improving graphics implementation with regards to user engagement KPI’s
• Supervising the specification and re-implementation of the entire system
• Leading the project of adapting the product to mobile platforms