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Ruben T
Ruben T Advisory Board Member at Grow Crow Venture Studio and Investor Network

Ruben T. is an exceptional Strategic Digital and Business Transformation Director with a vast wealth of experience in strategic commercial operations and global brand transformation. With over 26,937 LinkedIn connections, Ruben has established a strong network in the industry. They have successfully led and executed comprehensive digital and business transformations, working across various industries and managing multi-level stakeholders and teams. Ruben's expertise lies in planning, process implementation, innovation, and digital strategy, resulting in exponential brand growth and increased sales and market engagement for the businesses they have worked with. Ruben's solid track record in complex problem-solving and brand development has taken startups to a global scale. They hold degrees in marketing, business, planning, and strategy from renowned institutions like Imperial College London and UCL. Currently, Ruben serves as an Advisory Board Member for Grow Crow Venture Studio and Investor Network, providing invaluable expertise in digital transformation and business strategy.

More about this expert

Full name
Ruben T
Location
London, England, United Kingdom
Title
Advisory Board Member
Company
Grow Crow Venture Studio and Investor Network (since 2021)
LinkedIn Connections
26937
Summary
I am a Strategic Digital and business Transformation Director with an invaluable wealth of strategic commercial and global operations experience. I lead the entire spectrum of a brands total business and digital transformation, working across a wealth of industries, managing multi-level stakeholders and multi-disciplined teams, driving global brand awareness. Im the force behind the planning, process implementation, innovation, digital transformation, strategy implementation and change, resulting in exponential brand growth. Every business Ive worked with has, in turn, enjoyed an increase in sales, acquisition and marketing engagement, gaining an edge over the competition. I am continuously looking at new business models and innovations, working with agencies, client-side consultancies and venture capitalists in fast-paced environments, launching a mix of digital and mobile products/services. I have a solid track record in the industry for my complex problem-solving skills and ability to develop and transform brands, taking them from startup to global scale. After studying internationally at Imperial and UCL (marketing, business, planning and strategy), I undertook global transformational, organizational design and change management projects across marketing, strategy and business areas in various company environments. I gained invaluable exposure to the different marketing elements across engagement touch-points, building profitable customer partnerships and global brand development. Specialties: Digital Transformation, Global Client Management and Strategy, Process Implementation, Digital Services, Product Management, E-commerce, Strategic Innovation, Communication, Digital, Business Development, Strategic Marketing, Team Leadership, Commercial Management, Business Management, Project Management, Proposition Development,Digital Channels, Campaign Management, Change Management, Organizational and Transformation, Retail, Business Change, LEAN and Agile Methodologies, Programme Management, P&L Management, International Branding, IoT Devices, Machine Learning, Artificial Intelligence
Skills
Ecommerce Omni-Channel Synergy

Education

Imperial College London
Master of Business Administration (M.B.A.)
Attended in 2002 - 2004
Field of study: Strategy
UCL
Joint BSc (Hons) Neuroscience
Field of study: Pharmacology and Physiology

Positions

Grow Crow Venture Studio and Investor Network
London, England, United Kingdom
Advisory Board Member
Dec 2021 - Present
The Collective
London, United Kingdom
Partner - Digital and Business Transformation
Jan 2007 - Jan 2022

Providing subject matter expertise (SME) on Digital Transformation across various industries, from startups to consultancies, to blue-chip organisations. I executed multi-channel and online-offline plans with local and global clients on marketing, commercial, strategic digital projects.

Startups:
I designed, implemented and advised on the strategy, proposition, startup development and bespoke business transformation for Venture Capitalists, Innovation Hubs, Accelerator Academies and Seed Camps.
I Acted as the Marketing and Commercial Lead, and I worked across digital channels, e-commerce, managing customer relationships from Cloud to IoT to AI to VR to Retail to E-commerce.
Working on a voluntary basis with fledgling digital and technology start-ups to maximise their potential

Long-Term Corporate Clients:
I implemented and overhauled marketing for several household name brands, resulting in drastic increases in market share, sales and awareness.

Long-Term Agency:
I acted as a Global Client Strategy and Management lead across rapidly changing and varied industries under some of the world's most well-known agencies. I lead the way on customer management, brand strategy, market positioning, campaign strategies, business development, commercial insights and business transformation.


Clients included: Nokia, Nestle, Unilever, AB InBEV, P&G, Barclays, Habitat, Travis Perkins, Interpublic, Omnicom, Publicis, WPP, Prophet, Chrysler, Disney Mobile, Mazda, Unilever, Vodafone, Fiat, BT, Hill Station, Monilink and many other Retail, Finance and FMCG companies.
Morpheus Sunrise
London, England, United Kingdom
Digital Transformation and Innovation Advisory
2020 - Dec 2021

Advisory on Digital and Business Transformation and Commercial Innovation, both regionally and globally. I work on projects such as:
Virtual and Augmented Reality; Blockchain; Artificial intelligence; Autonomous mobile robots; IoT devices and Machine Learning.

Working on a voluntary basis with fledgling digital and technology start-ups to maximise their potential
The Accelerator Network
Mentor, Tutor and Advisor for Global Start-Up Accelerator Programmes
Jan 2014 - Dec 2021

Concurrent to my full-time work over the last 10 years, I have developed and coached start-ups at different growth stages, cross-sector, Multi-channel strategy and solutions, Business transformation, Digital strategy, Digital transformation and Commercial innovation
Anheuser-Busch InBev
London, New York, Shanghai, Sau Paulo and Leuven
Global Director - Business and Digital Transformation
2017 - 2018

I led varied projects within a Digital Business Transformation program across AB InBev Global Markets and Business Units. Whilst aligning with business and strategic priorities, I developed plans for digital, technology and commercial roadmaps,

• Cross-functional role in Technology, Digital, Mobile, Wireless, Cloud and IT Strategy.
• Researched and advised future big bets for emerging trends and digital technology issues.
• Led International Digital Transformation, Commercial Strategy, Technology Innovation and Strategic Customer Engagement projects. I focused on critical areas from the supply chain, commercial, digital, and product.