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Sofina Qureshi
Chief Financial Officer
at
Mori
Sofina Qureshi is an experienced Strategist and Operations lead with a demonstrated history of working in both the non-profit and for-profit spaces. With over 6,700 LinkedIn connections, Sofina has established an impressive network in the industry. Currently serving as the Chief Financial Officer at Mori, a company focused on innovations in the food, agriculture, and packaging industries, Sofina is responsible for financial analysis, competitive analysis, and corporate development.
Prior to joining Mori, Sofina held leadership positions at Thrasio, where they served as the Vice President of Finance, overseeing a team of 50+ colleagues. Thrasio is the largest acquirer of Amazon businesses, and Sofina played a key role in driving the company's rapid growth. Sofina also has experience in the non-profit sector, having served as the Vice President of the Girl Scout Cookie Program at Girl Scouts of the USA. In this role, they managed the program's general operations and led strategic initiatives to increase revenue and streamline business processes.
Sofina's expertise extends beyond their current roles. They have also worked at The Boston Consulting Group, where they led projects focused on broadening healthcare access and lowering the cost of care in developed and emerging markets. With an educational background that includes attending Harvard Business School and Georgetown University, Sofina brings a strong foundation in business strategy and corporate development to their work. Sofina's track record of success and expertise in various sectors make them an exceptional leader and strategist in the industry.
More about this expert
- Full name
- Sofina Qureshi
- Location
- New York, New York, United States
- Title
- Chief Financial Officer
- Company
- Mori (since 2022)
- LinkedIn profile
- https://www.linkedin.com/in/sofina-anne-qureshi-10285b11/
- LinkedIn Connections
- 6724
- Summary
- Experienced Strategist and Operations lead with a demonstrated history of working in both the non-profit and for profit spaces. Strong business leader skilled in Strategy, Financial Analysis, Competitive Analysis, and Corporate Development.
- Skills
- Business Strategy Corporate Development
Education
- Harvard Business School
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Attended in 2008
- 2010
- Georgetown University
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Attended in 2001
- 2005
Positions
- Mori
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Chief Financial Officer
Dec 2022 - Present
Mori is focused on innovations in the food, agriculture, and packaging industries. We leverage the unique properties of a natural protein discovered in silk that protects food, creates an edible barrier, and slows down spoilage. Our products can be integrated at any time from farm to shelf, allowing food producers, processors, and retailers to deliver more and better-quality food to consumers. Our mission statement “More Food, Less Waste” embodies our companies’ commitment to improving supply chain inefficiencies and reducing food and packaging waste.
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Thrasio
New York, United States
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Vice President Finance
Sep 2020 - Oct 2022
Leading a team of 50+ colleagues in developing and implementing fiscal management to support Thrasio's rapid growth. Role includes oversight for all areas of general accounting in addition to leading special project work in support of future growth strategies.
A consumer products company for the next century, Thrasio is the largest acquirer of Amazon businesses and one of the top 25 sellers on Amazon. Thrasio acquires category-leading Amazon third-party businesses, and then seamlessly onboards, optimizes, and operates those brands. The company has completed over 80 acquisitions in 2 years and drives organic growth through best-in-class marketing (Amazon, DTC, etc), product development, operations, and supply chain management. In July 2020, Thrasio was the fastest profitable US company ever to reach unicorn status ($1B+ valuation).
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Girl Scouts of the USA
New York, NY
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Vice President, Girl Scout Cookie Program
Jun 2019 - Oct 2020
General Manager and P+L Lead for the Girl Scout Cookie Program.
Girl Scout Cookies are the second largest cookie brand in the US. The ~200M packages sold each year generates ~$900M in annual gross sales that support the amazing impact that girls have in communities across the country. This is a general management role overseeing cookie strategy development, product and portfolio management, marketing and communications, program development, cookie production, warehousing, and delivery and relationship management with our bakers and key stakeholders. The role also requires extensive interaction with both the national board and local Councils (local chapters) as part of the overall cookie program governance model.
Key strategic priorities for this role include:
• Increasing availability for processing of debit/ credit/ mobile payments to reduce cookie cash volume and grow revenue
• Developing and deploying new cookie program elements to ensure a progressive learning opportunity for all girls participating
• Standardizing cookie business processes/ operations to reduce cost and complexity
• Expanding support for local chapter product sales staff to ensure continuity and consistent best practice adoption across the country
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Girl Scouts of the USA
New York, NY
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Vice President Cookie Strategy and Transformation
Jun 2017 - Jun 2019
Leading the transformation of the flagship Girl Scout Cookie Program. The Cookie Program has allowed millions of girls to get their first taste of entrepreneurship by running their own Cookie business and earning money to fuel the positive impact they have in their local communities.
Annual program with 1.1M girls selling 200M packages worth $900M retail sales
Strategy: Determining the desired “future state” of the Girl Scout Cookie Program; working with a team nationwide to drive consensus around vision
Strategic Partnerships: Evaluated and quantified new market opportunities, created selection criteria for vendor selection, led vendor agreement negotiation
Leadership: Engaging three separate stakeholder engagement committees based nationwide; managing a cross-functional team of 10 on Cookie Transformation
Cookie Transaction Innovation: Better meeting cookie customer expectations through the development and introduction of credit card and mobile payment options
New Product Development: Reducing market confusion through a more consistent product development/ assortment selection process
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Girl Scouts of the USA
New York, New York
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Chief Strategy & Finance Executive
Jun 2014 - Jun 2017
Developing Movement-wide strategy; managing ~$100M national budget
• Budgeting: Responsible for developing and monitoring $100M annual budget including monthly reconciliations and quarterly forecasts. Redesigning the annual budgeting process and building internal capacity for forecasting
• Reporting: Preparing and presenting annual budget and three intra-year reforecasts to the Finance Committee of the Board of Directors; communicating all budget information across the organization
• Financial analytics: Repositioning budget team to a strategic analytic financial planning function for the organization which has served to increase financial visibility allowing for increased investment through data-driven decision making; completed strategic long-range modeling for multi-million dollar investment programs
• Funding Strategy: Partnering with national and regional volunteers and staff in developing a new movement-wide funding model including successful launch of several public-private partnerships
• Developed Three Year Strategy: Led a team in developing movement-wide strategies to sustainably grow membership and ensure that Girl Scouting remains culturally relevant and financially viable;
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The Boston Consulting Group
Greater New York City Area
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Principal/ Project Leader
Jan 2012 - Jun 2014
Drove projects based on broadening healthcare access and lowering cost of care in developed and emerging markets.
• Emerging Markets Growth Strategy: Led a team in developing entry strategy for generic drugs market in Brazil, supported due diligence and target acquisition and pre-merger integration planning
• Medical Technology Development: Worked with a leading health foundation to develop strategy and investment profile for contraceptive technology development; effort framed $200M in foundation investment
• Health Services Strategy: Led a team in developing Medicaid partnership strategies between the State of Pennsylvania and non-profit insurers; effort let to improved health outcomes and flattening of the cost curve
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The Boston Consulting Group
Washington D.C. Metro Area
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Consultant
Dec 2007 - Dec 2011
• Medical Technology Development: Worked with a leading health foundation to develop strategy and investment profile for contraceptive technology development; effort framed $200M in foundation investment
• Health Services Strategy: Led a team in developing Medicaid partnership strategies between the State of Pennsylvania and non-profit insurers; effort let to improved health outcomes and flattening of the cost curve
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The Boston Consulting Group
Washington D.C. Metro Area
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Associate
Sep 2005 - Dec 2007
• Long Range Strategy: Created a framework to assess the relative attractiveness of disease areas over a 10 year horizon. Developed and applied prioritization criteria to optimize R&D investment within this period
• Portfolio Management: Refocused the vaccine portfolio and R&D pipeline for a global pharma company; project reduced launch date slippage across the portfolio by ~25% over 5 year period
• Building the Organization: Mentored international consultants aiding their transition to the DC office
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Title Nine
Oakland, CA
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E-Commerce Intern
May 2009 - Aug 2009
E-Commerce and Internet Marketing Intern
• Optimized product search placement on comparison shopping websites. Increased visibility and “top 3” search result placement in all major product categories which led to 3x sales growth in this channel over 3 months
• Project managed beta testing of new website. Created testing protocols, managed user testing and interfaced with website hosting provider to ensure bugs were corrected prior to new site launch