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Stephan Serfontein
Stephan Serfontein Chief Financial Officer at Propel Media

Stephan Serfontein is a highly accomplished Finance Executive with a proven track record in the internet marketing industry. With 333 LinkedIn connections and extensive experience in both private and public companies, Stephan has consistently increased bottom line revenue and shareholder value. Their expertise lies in finance management, operational management, executive leadership, and business acumen. Stephan is skilled in building relationships and achieving consensus with key decision-makers.

Currently serving as the Chief Financial Officer at Propel Media since 2020, Stephan has rapidly made an impact on the company. They successfully closed a merger, negotiated an $88 million line of credit financing agreement, and implemented credit card merchant processing for the advertising platform. In previous roles, Stephan held the position of Executive Vice President of Finance at Propel Media, where they were responsible for developing and implementing the company's financial and tax strategies. They also managed the preparation, review, and dissemination of monthly operational performance reports, as well as the development of the annual corporate financial budget. Additionally, Stephan has gained valuable experience at BDO Seidman LLP and Rödl & Partners LLP, where they led financial audit services, prepared financial statements, and researched technical accounting and auditing requirements.

Stephan holds degrees from the Institute of Regulatory Board for Auditors and the South African Institute of Chartered Accountants. They have a strong foundation in strategic planning and execution, as well as expertise in mergers and acquisitions. Their educational background includes studies at the University of Pretoria. With Stephan's impressive accomplishments and skills, they are a valuable asset to any organization.

More about this expert

Full name
Stephan Serfontein
Location
Irvine, California, United States
Title
Chief Financial Officer
Company
Propel Media (since 2020)
LinkedIn Connections
333
Summary
Finance Executive with internet marketing industry experience that has a proven success increasing bottom line revenue and shareholder value in both private and public companies. Strong finance management, operational management, executive leadership, and business acumen. Skilled in building relationships and achieving consensus with key decision makers.
Skills
Strategic planning and execution Mergers & Acquisitions

Education

Institute of Regulatory Board for Auditors & South African Institute of Chartered Accountants
University of Pretoria

Positions

Propel Media
Jul 2020 - Present · 3 yrs 5 mos
Chief Financial Officer
Jul 2020 - Present
Propel Media
2010 Main Street, Suite 900, Irvine, CA 92614
Executive Vice President of Finance
Sep 2008 - Present

• Successfully closed a merger, filed SEC Form S-4 and negotiated $88M line of credit financing agreement
• Hands-on leader managing all aspects of finance and accounting
• Created a data-driven culture focused on achieving targets
• Implemented and managed credit card merchant processing for advertising platform
• Defined the company’s financial and tax strategy
• Identified the Key Performance Indicators of the business
• Created Operational and Financial forecast model for the business
• Developed the annual corporate financial budget for the Board, including the underlying departmental budgets
• Directed the preparation, review, and dissemination of monthly operational performance reports summarizing key performance indicators.
• Managed organizational cash flow and forecasting
• Presented weekly updates to executive team on forecasted results for all periods
• Provided guidance and analysis for corporate development and M&A activities
• Identified and develop solutions to improve business processes and reporting
• Developed enhanced financial reporting tools for each business segment for decision making
• Provided financial support to executives driving strategic initiatives (e.g., global expansion)
• Developed and managed internal financial controls
• Developed compensation arrangement for employees and reviewed agreements
• Analyzed and present financial reports in an accurate and timely manner; clearly communicate monthly, quarterly and annual financial statements; coordinate and lead the annual audit process, liaise with external auditors
• Effectively communicated and presented the financial results and critical financial matters to the Board of Directors
• Developed and implemented all accounting policies, practices that meet SEC, SOX and GAAP
• Timely filed all the public company documents 10K and 10Q


BDO Seidman LLP
Costa Mesa, CA
Supervising Senior Associate
Jun 2005 - Aug 2008

• Lead and managed financial audit services with focus on accounting and controls of critical business processes for a wide variety of clients during the planning, execution and finalization stages
• Prepared and reviewed financial statements and other regulatory filing materials
• Researched technical accounting and auditing requirements related to SEC filings, industry and market trends
• Designed, documented and tested effectiveness of internal control structure for Sarbanes-Oxley Act compliance
• Provided client service that exceeds expectations, adds value, and fosters future business relationships
• Supervised and mentored audit teams of average 5 staff, while managing expectations of multiple parties

Rodl & Partners, LLP
Atlanta, GA
Senior Associate
Dec 2004 - Jun 2005

• Auditing of companies during the planning, execution and finalization stages
• Responsible for the transition of international subsidiary companies from US GAAP to International Accounting Standards
• Performed taxation calculations on behalf of client, completion and submission of tax returns and answering of taxation queries on behalf of the client (Tasks that require a sound knowledge of United States and International taxation laws)

Greenwoods
Cape Town, South Africa
Associate
Jan 2001 - Dec 2004

Management of audits, presentation of financial statements, consolidation of group results, assisting clients with complex accounting and tax interpretation and implementation, estate planning, liquidation and deregistration of companies, resolution of complex accounting and control issues and performing of company valuations