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Theresa Mills is a consummate Senior Content Writer, Marketer, and Strategist with a laser focus on user experience and a fortified presence in Medical Equipment Manufacturing. Currently positioned at ResMed in San Diego, California, Theresa distinguishes themselves through an innovative approach to content, embracing a data-driven methodology and an in-depth appreciation for customer journeys. With a robust UX writing certification, Theresa expertly simplifies complex information, guiding users toward achieving their objectives with ease. This expertise in UX is complemented by a spectrum of skills, including content writing, SEO, customer journey mapping, wireframing, and a talent for leading collaborative and training initiatives, all underscored by nearly a thousand professional connections on LinkedIn.
Across their career, Theresa has left an indelible mark at prestigious companies such as Intuit, Thermo Fisher Scientific, and Tiny Frog Technologies, exhibiting an exceptional knack for improving user experiences and business outcomes. Their role at ResMed has seen the creation and curation of impactful copy, widespread adoption of improved marketing processes, and significant SEO advancements in engaging a broader audience. Insights-driven and with an eye toward scalability, Theresa has manifested streamlined solutions and engaged in the human-centered 'Follow Me Home' program to dive deeper into customer insights. Furthermore, Theresa's commitment extends to nurturing the next wave of content professionals and championing best practices across departments.
Educationally reinforced with a UX Writing Certification from UX Content Collective and a pragmatic edge in microcopy and marketing writing from the Blackford Center Copywriting Course, Theresa is a maestro of messaging and strategy. The genesis of their versatility can be traced back to their freelance operations, Workthatcopy.com, where they honed a distinct ability to deliver cross-vertical content solutions. Theresa Mills epitomizes the nexus between technical proficiency and creative strategy, leading the charge in harmonizing user needs with business goals.
Connect with Theresa to discover the transformative potential of their content strategy and user experience emphasis at www.workthatcopy.com, or interact through the LinkedIn sphere to leverage a partnership that promises to redefine customer engagement and industry standards.
More about this expert
- Full name
- Theresa Mills
- Location
- San Diego, California, United States
- Title
- Senior Content Writer and Strategist with UX Focus
- Company
- ResMed
- Industry
- Medical Equipment Manufacturing
- LinkedIn profile
- https://www.linkedin.com/in/theresa-mills-content/
- LinkedIn Connections
- 994
- Summary
- Im a Senior Content Writer, Marketer, and Strategist who is laser focused on the user experience. I earned a UX writing certification to simplify experiences and help customers achieve their goals easily. I use data to inform decisions and a deep understanding of the audience to provide what they need at every step of their journey. Key skills Content writing Web copy Marketing Content strategy UX writing Analytics SEO Customer journey mapping Wireframing Collaboration Team training Connect with me on LinkedIn, email me at [email protected] or have a look at my profile at: www.workthatcopy.com
- Skills
- Content Development Content Marketing
Education
- UX Content Collective
-
UX Writing Certification
Attended in Jul 2022 - Feb 2023
Field of study: UX Writing - Blackford Center Copywriting Course
-
Copywriting
Attended in 2018 - 2018
Field of study: microcopy and marketing writing
Positions
-
ResMed
San Diego
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Senior Content Writer and Strategist with UX Focus
Sep 2021 - Nov 2023
Wrote impactful copy across different channels, including emails, landing pages, ads, web copy, and scripts for multiple audiences, following brand and regulatory guidelines and AP style
Proofread and edited medical marketing assets for grammar, spelling, and accuracy in highly regulated environment
Led department-wide trainings on UX best practices to develop a consistent experience with voice and tone, content hierarchy, and accessibility
Streamlined marketing claims process, creating a central claims document to improve accuracy and control over use of claims—new process adopted company-wide
Wrote educational online resources to improve SEO and engage undiagnosed patients by helping them understand sleep apnea in a helpful and simple way
Created competitive analysis document to improve insights for sales teams and product marketers—document adopted department wide
- Intuit
-
Content Designer (UX Writer)
Oct 2020 - Jul 2021
Improved the in-product user experience and reduced customer calls by creating and optiizing tooltips, hint text, and help articles
Audited 1,700 help articles to identify duplicates, gaps, and articles to be consolidated for a more streamlined experience
Participated in human-centered testing through the “Follow Me Home” program—interviewed TurboTax customers and observed them navigating the product to identify challenges
Leveraged metrics and an audit to propose new articles for the Free File Alliance product, which supported lower-income taxpayers
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Thermo Fisher Scientific
Carlsbad, CA
-
Senior Content Marketer and Strategist, Life Sciences Group
Apr 2019 - Sep 2020
Wrote banner ads, landing pages, sales collateral, product pages, emails, and social media posts targeting scientists at each stage of the funnel
Improved email open rates by 3% and click-through-rates by 2% through A/B test of subject lines and CTAs for key initiative
Reduced manual effort and streamlined content production by upgrading content scheduling tools and developing and managing a new editorial calendar
Co-led customer journey workshops and coached scientists and sales teams on buyer’s journeys, content best practices and email best practices
Identified key differentiators for new audience segment that resulted in improved conversions by interviewing and partnering with scientists working in small labs
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Tiny Frog Technologies
San Diego, California, United States · Remote
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UX Writer and Strategist
Apr 2017 - Apr 2019
Worked with clients to create their web strategy, brand voice and tone, identify their audience pain points, and map out the customer journey to align with their business and customer goals
Wrote microcopy and high-level messaging to improve engagement and conversions, while creating a clear and helpful user experience
Created site maps and wireframed the user flow in Mockflow for 100+ websites and mobile pages across a broad range of verticals including fintech, healthcare, and biotech
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Theresa Mills - Workthatcopy.com
Greater San Diego Area
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Senior Content Marketer
May 2010 - Apr 2019
iServe Residential Lending: Wrote copy for web pages, ads, social media posts, blogs, and emails for marketing campaigns. Worked with internal stakeholders to develop strategy for B2C content and internal communications for employees across 17 branches nationwide.
Sparkcentral Social Customer Service Platform (SaaS): Wrote multi-channel B2B content for lead generation and engagement in the customer service industry. Blogs were shared by influencers with 60,000+ followers and syndicated on Business 2 Community and Yahoo Finance.
Additional Clients:
Vital Digital - Marketing Agency
iDirect - Direct to Consumer Lender
National University - Education
Informed Web Content - Marketing Agency
VivoTribe - E-commerce Startup
SmashDeck - Marketing Agency
Kore Enterprise Messaging (SaaS) - Secure Messaging
Givium - Fundraising Startup
The Biz Lunch Networking Group Barcelona - International Business Networking Group
ProBono Work:
American Marketing Association San Diego
Toastmasters Del Mar Chapter
Silicon Valley International Women's Club
Alella Tourism Office - Alella, Spain